Multi-variant campaigns are a great way to test the performance of various landing pages/marketing targets by randomizing their occurrence and relationship with PPC ads.

Location:  Marketing > Campaigns

Process

1.  Create a new campaign by locating the Campaigns link at the top-left Service Manager menu. 

2.  Click the Create New Campaign button.

• Enter the campaigns name (required) and description (optional).
• From the Multivariate Testing drop-down, select "ON" and click the Save button.

3.  Assign Marketing targets to the Campaign. 
** Multi-Variant Campaigns send your ads to landing pages randomly, rather than just the marketing target assigned strictly to the ad.  Be sure to assign marketing targets/landing pages at the Campaign level, rather than per individual ad. 

• With the campaign created, locate the Targets link in the Options list.
• Even though you may already have marketing targets set up for other campaigns you'd like to use, you will have to create a new marketing target superficially for your new multi-variant campaign, in order to maintain data specific to it's performance within.  It's perfectly acceptable to create multiple market targets going to the same page, just be sure to clearly name them for your reporting.  Start fresh and click the Register New Marketing Target Button.
• Create your new marketing target, just as you would for any other campaign.  Give it a clear name, be absolutely sure to file it under the appropriate multi-variant campaign and select the web page.

• Now with the full list of targets/landing pages to be tested, it's time to move on to creating the ads.

4.  Create ads.  The transaction ID numbers that Precis appends to your ads will be the brains behind randomly generating which target or landing will open for the visitor.

• Next to the Targets link in "Options,"  click Ads to create a new one.
• Select the campaign, name your ad and determine the Ad-Type and Referrer.  Remember, DO NOT append a marketing target at the ad level, or the ad will be taken out of the randomizer.  The marketing targets are already determined at the campaign level.

Now, with all targets and ads set up, the multi-variant campaign is ready to run.  Precis will now randomly match ads to targets, and over time, data can be analyzed to determine the best combination based on conversions, goals and leads.